Brand shoot for female chiropractor dr. joanna of modern motion

This was my second brand session with Dr. Jo of Modern Motion Chiropractic.

We first worked together last spring for a full content shoot, and this year she was ready for a refresh—with new services to showcase and a need for fresh visuals to match the growth of her brand. 

Our goal? Create enough strategic, scroll-stopping content to keep her consistently showing up online 3–5x per week—without the stress of DIYing it while also trying to serve her patients. We also heavily focused on making sure we got enough content that showed her face so that it was very clear she was not using any stock photos.

We planned a half-day session (around 3 hours) and made the most of every minute. Like all of my shoots, I created a custom session day guide ahead of time—complete with a shoot timeline, detailed shot list, wardrobe notes, and posing ideas for Dr. Jo and her models—so we could stay organized and get exactly what she needed.

We arranged for 3 models and even went outside to get a few running shots of Joanna as she is a runner herself and treats many other runners and athletes, and we wanted to give her some images to bring in her personal brand into her business!

Here’s what we created:

📸 75 final edited images

🎥 145 vertical b-roll video clips

🎞 A few custom Reels to show how she could use her new content

🛠 Plus she was able to use all of this new visual content with the Canva templates + a content ideas spreadsheet I created for her last year to help her plug it all into her marketing

You can go and view her last session + see more about what the guides last look like, templates and marketing strategy HERE.

here are a few of the example reels I made for Joanna below, with the video content we shot for her and some of my favorite images from her session!