The client

A husband and wife team founded Be Better Goods, a non-toxic cleaning brand based in Akron, Ohio. They make plant based, refillable laundry detergent, dish soap, cleaning sprays, and more.

The goals

Before the shoot, Be Better Goods had no professional photos of their products. They had nothing for their online shop, website, social media, or event and market banners. As a product based brand, they needed visuals that could sell without them in the room. They wanted:

• Lifestyle photos showing their products in real, everyday homes

• Clean, white background product images for website listings

• Demo videos showing how their refillable system works

• Photo and video content for social media and marketing

The plan

One day couldn't cover both lifestyle and e-commerce well, so we split the work into two days. That way each shoot got the setup it needed.

The shoot

Day 1: Lifestyle. We rented a home to show the products where they actually live: at the kitchen sink, in the laundry room, and on the counter. We captured photos and video, including demo videos of the refill process for their website.

Day 2: Studio. I shot clean, white background product images in my studio for their online listings. They didn't even need to be there, which made it easy for a busy small business.

The results

Be Better Goods went from zero professional visuals to a complete library: lifestyle photos, e-commerce product shots, refill demo videos, and video content. It's everything they need for their online shop, website, social media, marketing materials, and market banners, all built around how their customers actually use their products.