The client

Dr. Barbara, dentist and owner of Alexiou Dental in Stow, Ohio, just outside Akron. Her practice cares for both kids and adults.

The goals

Alexiou Dental had an outdated website, no staff photos, and no plan for marketing content. They needed a full photo refresh that showed the real team behind the practice.

The plan

Before the shoot, we mapped out their ideal patient, content pillars, and a marketing strategy, so every photo had a purpose. They didn't need video at the time, so this was a photo only commercial session that was customized to fit their needs.

The shoot

I came in one afternoon when the practice was able to close a few hours early for the day to accomadate the session. In one afternoon (just a few hours!) at the practice, we captured:

• Doctor photos and headshots of Dr. Barbara

• Staff headshots and team photos

• The full patient experience, from a warm welcome at the front desk to time in the chair with the hygienist and dentist, with both kids and adults

• Dental instruments and state-of-the-art equipment in use, so patients can see the modern care they'll get

• Custom stock photos: details like dentures, office tools, and Dr. Barbara's hands at work, to replace the generic stock images on their website

The results

A complete, cohesive gallery for their website and marketing, plus custom Canva templates and a content bank to make using it easy. They went from outdated to fully refreshed in a single afternoon.