Modern Vitality Med Spa

Half Day Content Creation with Photo & Video & Marketing Strategy

This is a brand and content creation session for Modern Vitality Medical Spa in Akron, Ohio

SESSION GOAL: To create enough content for the next 6+ months of social media marketing. A plan on how to best use all of the new photo and video content, and get boostable content for an ongoing ad campaign series that targets their ideal client market.

VIBE: Relatable, Clean, Knowledgeable, Trustworthy, Welcoming

THE RESULTS:

  • A gallery of 80+ cohesive and branded images and 150+ content videos with a few example reels created for the client

  • Content strategy suggestions and idea bank for content creation

  • 33 custom branded Canva templates for Instagram

Gallery of Photos & Video

A computer monitor displaying a grid of images from a spa or clinic showing various treatments happening in rooms and with clients receiving facial or skin procedures.

Custom Canva Templates

A computer screen displaying a presentation about skincare and wellness promotions in October and November, featuring images of a woman receiving treatments, skincare products, and various informational slides.

EXAMPLE REEL WITH VIDEO CONTENT

Content Pillars & Ideas

A grayscale computer monitor displaying a detailed content planning table with categories titled 'Content Bucket & Topic Ideas', subdivided into sections for services, topics, and customer benefits.
A phone screen displaying a collage of social media images, including people at events, a Halloween group photo, and promotional posts for a spa and other services.

IG GRID BEFORE WORKING TOGETHER

IG GRID W/ NEW PHOTOS & CUSTOM CANVA TEMPLATES

A grid of images on a mobile phone screen showing spa treatments, skincare, and promotional content for wellness and skincare services, including a woman receiving a facial, skincare products, and promotional text about skincare and therapy.
A woman sitting in a medical examination chair talking to another woman who is taking notes, in a room with a window and white curtains.
A person with black painted nails holding a box of Restylane Kylie in front of a shelf filled with skincare products. The setting appears to be a bathroom or a medical office.
A woman in black scrubs giving a facial injection to another woman seated in a chair, in a well-lit clinic with framed artwork on the wall.
A person in pink gloves holding a syringe, preparing to give a vaccination shot.
A woman sitting in a chair is receiving a Botox injection in her forehead from a healthcare professional wearing pink gloves in a well-lit room.
A woman is getting her makeup done by a professional in a beauty salon. She is smiling and holding a mirror with a decorative mosaic design that reads 'Hello Beautiful'.
A person is using a medical device on a patient's abdomen, with the device labeled 'ELECTRO' and a black strap with white text secured around the patient's body.
A woman with long brown hair smiling while using a medical device on a patient lying on a hospital bed.
A woman receiving a facial treatment, lying on a towel with her eyes closed, with a therapist in pink gloves applying skincare products to her face.
A woman lying down with a bandage on her forehead receives a Botox injection from a healthcare professional wearing pink gloves.
A woman is lying on her back with her eyes closed, receiving a cosmetic facial treatment. She is wearing a white headband and a strapless white garment. A professional in black attire and pink gloves is using a device on her forehead, with their hand
A woman undergoing laser hair removal treatment on her armpit, wearing sunglasses and a towel, while a technician in gloves holds a laser device near her skin. The setting appears to be a clinic or spa room with a shelf, a clock, and framed art.
A person lying on a medical bed receiving a laser or IPL hair removal treatment on their legs, with a healthcare professional using a handheld device, in a clinical setting.
A woman is receiving a cosmetic laser treatment on her face in a clinical setting. The technician is wearing pink gloves and operating a handheld laser device directed at the woman’s face while she is lying down with her eyes closed.
A woman wearing pink gloves and a black uniform providing a dental check-up to a seated woman in a dental clinic.
Group of nine women wearing black scrubs, sitting and standing in a room with large windows and potted plants.