How do you market a medical practice that doesn't exist yet? Dr. Molly Warren needed photos before she even had an office, and then again once her doors opened. Here's how two Simple brand sessions took her from "coming soon" to a fully launched practice.
Client
Dr. Molly Warren, MD, founder of Nurtured Family Medicine
Business
Direct primary care with integrative medicine and acupuncture
Location
Beachwood, Ohio (Cleveland's east side)
Audience
Local families who want unrushed, personal care
Booked
Two Simple Sessions: one before launch, one in her new office
Used on
Website, doctor listings, LinkedIn, Instagram, and launch marketing
The goal
Dr. Warren is a board-certified family physician who left traditional healthcare to build something slower and more human: 30–60 minute visits, direct access to her, and no insurance runaround.
But most people have never heard of direct primary care, and many have had bad experiences with doctors. Her photos needed to:
Build trust before opening day, so families would join her waitlist
Feel warm and calm, not clinical
Show what a visit actually looks like once she had an office
And like a lot of my clients, she told me up front that she sometimes feels awkward in front of the camera.
What she booked: two Simple Sessions
Dr. Warren's business was going to look different in a few months, so one big shoot didn't make sense. Instead, she booked a Simple Session to launch her brand, then a second one once her office was ready.
Today, this is exactly what my Foundation membership is for: one full brand shoot, plus a smaller refresh later in the year. It's ideal if your business is growing or changing and you want your photos to keep up, without rebooking from scratch.
Session 1: Building the brand before opening
With no office yet, we shot at my studio. The goal was to give her everything she needed to start putting herself out there:
Headshots for her website, online doctor listings, and LinkedIn
Warm lifestyle and brand images for her site and Instagram
Details with her tools of the trade: her stethoscope, acupuncture needles, books, and notebooks
Those photos let her launch her website and start networking and building a waitlist, all before she saw a single patient. We used a white backdrop and simple neutral setting in the studio for approachable and clean images she could use anywhere. We also used a green backdrop that matched her branding color.
Session 2: Showing the practice in action
Once her Beachwood office was ready, we went on location. I photographed her space, then brought in a model as a mock patient so future patients could see what a visit with her really looks like:
A relaxed consultation
A check-up and bloodwork
Acupuncture, part of the integrative care that sets her apart
This answered the question people ask her all the time: "So what is direct primary care, actually?"
The results
Dr. Warren now has a cohesive, warm set of images across nurturedfamilymedicine.com, her doctor listings, LinkedIn, and Instagram. Her photos show a doctor who has time for you, which is exactly what she promises.
Is a simple session or the Foundation membership right for you?
It's a great fit if you're a doctor, therapist, or professional in Cleveland, Akron, or Northeast Ohio and you:
Are launching, moving, or growing your business this year
Need polished photos now and fresh ones as things change
Want professional photos without becoming a full-time content creator
Whether it’s one simple session just to get your brand going and you aren’t a social media user OR you know you are going to need two separate types of sessions this year, we have options.
Book a free consult call and we'll map out your year.