Carri Baumbick doesn't run a typical physical therapy clinic, so generic stock photos of people on exercise balls were never going to cut it. Here's how her Signature Session gave Strive a full library of photos and video that actually show what she does.

Client

Carri Baumbick, owner of Strive Therapy Systems

Business

Hands on, movement-based physical therapy and small group fitness classes

Location

Fairview Park, Ohio (Cleveland's west side)

Audience

Women 35–75 who want to avoid surgery and stay active

Booked

Signature Session: plus b-roll video and website header video

Used on

Her new website, Instagram, and marketing

The goal

Carri has been a physical therapist for 30 years. In 2018 she went out on her own, tired of care that was controlled by insurance companies instead of built around the person in front of her. Strive blends hands-on therapy with therapist-led fitness classes, taking clients from pain to performance.

She wanted people to feel hopeful when they see Strive. Her photos needed to show three things:

Real, personal care, not a busy clinic
Women like her clients, strong and moving with confidence
Her classes and her space, so new clients know what to expect

What she booked: a Signature Session

Unlike a Simple Session, which is built mainly for a website, the Signature Session is made for business owners who market in more places. Carri was getting a rebrand and a new website, but she also markets on social media. She needed content that would keep her marketing going long after the new site launched.

Her session included:

Brand photography: about 75 edited images of Carri, her clients, and her space
B-roll video: short clips she can use for Instagram reels and promos
Website header video: a moving banner that shows Strive in action the moment someone lands on her site

Session day

I coordinated with her web designer, Hey Hello Studio, so we knew exactly what the new site needed. Then we shot at the studio where Carri works in Fairview Park. No hired models here: everyone in the photos is an actual Strive client. We captured:

One-on-one sessions with two of her real clients, showing her hands-on work like manual therapy, cupping, and PRI breathing with balloons and straws
A real class she taught, captured in both photos and video
Solo headshots and brand photos of Carri, plus her studio and equipment

The b-roll and header video came from the same day, so everything matches across her website and Instagram.

The new photos and video run throughout strivetherapysystems.com, and Carri has a library of content for Instagram and email.

One of her biggest hurdles is that people don't understand what physical therapy can do beyond injury recovery.

Now visitors can see it: real women getting stronger, moving better, and working one-on-one with a therapist who knows their name.

The results were Carri ended with a large gallery of marketing assets for her webiste and beyond and multiple cuts of videos to use on her webiste showing both one on one work